Public relations & media
Compelling stories, targeted press outreach and thoughtful follow-through that put your business in front of relevant media and audiences.
Distinctive stories.Meaningful connections.
Creative public relations, marketing and events that connect your business with the people who matter.
Explore our focus
Hospitality
Every destination has a story beyond its address. We bring the people, character and experiences behind hotels and gathering places into focus.
From opening announcements and media visits to ongoing storytelling, we help give travelers and guests a reason to discover you.
Restaurants & Bars
Great food is only the beginning. We uncover the personalities, traditions and ideas that make a restaurant worth talking about.
Launch campaigns, seasonal promotions, media outreach and special events connect your story with diners and the press.
Design & Development
Behind every distinctive space is a point of view. We help communicate the vision, craftsmanship and people shaping a project.
Through project stories, thoughtful messaging and targeted outreach, we bring commercial and residential design to relevant audiences.
What we do
Creative thinking.
Purposeful results.
Good ideas work harder with a clear strategy behind them. We bring public relations, marketing and events together to strengthen your positioning, earn attention and reach your audience.
Marketing & promotions
Creative, cost-conscious campaigns that connect your message, your market and your business goals—from a new product to an established brand’s next chapter.
Launches & events
Openings, media previews and promotional events that give people a reason to experience your brand and keep talking about it.
Positioning & storytelling
A distinctive point of view, clear messaging and engaging content that express what makes your business worth knowing.
The Red Coral approach
A small firm.
A personal commitment.
Established 2007Red Coral Public Relations is an independent San Diego firm with a deliberately limited client roster. That means focused attention, close collaboration and a deep investment in every business we represent.
We partner with people who share our passion for their businesses and customers. By combining public relations, marketing and events, we develop practical, creative campaigns built around each client’s goals.
Our measure of success is yours: stronger visibility, meaningful connections and progress for your business.
Meet the founder
Lorena Whiteside
Strategy, creativity and personal attention.
Lorena brings extensive experience in marketing, public relations and events at both the local and national levels. She has launched and promoted businesses, product lines and services through creative campaigns grounded in thoughtful strategy.
With both a bachelor’s and a master’s degree in marketing from San Diego State University, she pairs a strong strategic foundation with hands-on experience bringing brands and their stories to market.
She founded Red Coral Public Relations in 2007 with a personal approach to client service that continues to guide the firm today.